Shimano cookie settings

Select your own website experience by approving your level of cookie usage. Please find below the different cookie levels:

Functional cookies

These cookies ensure that the website functions properly.

Analytical cookies

These cookies allow us to analyse site usage, so we can measure and improve performance of our sites.

Social media cookies

These cookies make functionalities of social media websites possible.

Targeted advertising cookies

These cookies are used to support tailor-made advertising to your interests, both on Shimano websites and on other websites.

More information about cookies

Shimano aims to make your online experience and interaction as informative and relevant as possible. We use cookies or similar techniques to achieve this. We feel that it is important that you know what cookies our website uses and for what purposes. This will help to protect your privacy, while ensuring our website's user-friendliness as much as possible.

What are cookies?
Cookies are small text files that are stored onto your terminal equipment (computer or mobile device) when you visit certain websites. At Shimano we may use similar techniques, such as pixels, web beacons, device fingerprints, etc. For the sake of consistency, all these techniques combined will be hereafter referred to as “cookies”.

Why are cookies used?
Cookies may be used for many different purposes. In the first place, cookies can be required to make the website function properly. For example, without cookies it would be difficult to make a website remember that you have logged in. These are called functional cookies.

Cookies can also be used to analyse how a website is used, to count the number of visitors, to learn how the website may be improved. We do not link the website usage statistics and other reports to individual people. These cookies are called analytical cookies.

Thirdly, social media cookies are used to make functionalities of social media websites possible. Think of a Google map with interactive directions, a 'like' button for Facebook or the exchange of information, such as sharing and watching videos via social media.

A fourth important use of cookies is to enable online advertising, which may be personalized to show advertisements that are more relevant and interesting to you, both on Shimano websites and other websites. This is done by (targeted) advertising cookies

Functional cookies
Functional or necessary cookies support the websites and apps of Shimano to function properly. These cookies ensure that:
-  The information that you enter on the various pages during possible steps is remembered, as well as whether you are logged in, so that you do not have to fill in all your details again;
-  Your preferences, such as language or location are stored;
-  Your browser settings are stored so that you can view our websites optimally on your screen;
-  You have the possibility to save your login details so that you do not have to enter them every time;
-  It is possible to respond to messages on our websites and apps;
-  The websites and the apps are evenly loaded, so that they remain functional and accessible;
-  It is possible to detect abuse of or potential problems on our websites, apps and services, for example by registering a number of consecutive failed log-in attempts.
For the use of functional or necessary cookies that have no or only limited consequences for your privacy, no permission is required. These cookies can therefore not be disabled.

List of functional or necessary cookies Shimano can use on their websites and apps are:

Cookie name: __cfduid
Provider: wisepop.com
Expiry: 1 year
Cookie description: Used by the content network, Cloudflare, to identify trusted web traffic.

Cookie name: AWSELB
Provider: website
Expiry: Session
Cookie description: Used to distribute traffic to the website on several servers in order to optimize response times.

Cookie name: JSESSIONID
Provider: website, nr-data.net
Expiry: Session
Cookie description: Preserves users states across page requests.

Cookie name: sat_track
Provider: website
Expiry: 1 year
Cookie description: Stores the user's cookie consent state for the current domain.

Cookie name: chosen_language
Provider: website
Expiry: 1 year
Cookie description: Stores the chosen language for next time visit.

Cookie name: sat_track_choice
Provider: website
Expiry: 1 year
Cookie description: Unknown

Cookie name: rideshimano-overviewpage
Provider: website
Expiry: Session
Cookie description: Unknown

Analytical cookies
With Analytics cookies we collect statistics from the users of our websites and apps. By measuring website usage, we can continue to improve our websites and apps for the benefit of our users. Data we measure are:
-  To track the number of visitors on our web pages and in our apps;
-  To measure the duration that each visitor spends on our web pages and in our apps;
-  To determine the order in which a visitor visits the various pages of our websites and apps;
-  To assess which parts of our sites and apps need adjustment;
-  To optimize our websites and apps in general.
All analytical data is anonymous. These cookies can therefore not be disabled.

List of analytical cookies Shimano can use on their websites and apps are:

Cookie name: @@History/@@scroll|#
Provider: website
Expiry: Persistent
Cookie description: Stores scroll history.

Cookie name: _ga
Provider: website
Expiry: 2 years
Cookie description: Registers a unique ID that is used to generate statistical data on how the visitor uses the website.

Cookie name: _gat
Provider: website
Expiry: Session
Cookie description: Used by Google Analytics to throttle request rate.

Cookie name: _gid
Provider: website
Expiry: Session
Cookie description: Registers a unique ID that is used to generate statistical data on how the visitor uses the website.

Cookie name: vuid
Provider: vimeo.com
Expiry: 2 years
Cookie description: Collects data on the user's visits to the website, such as which pages have been read. 

Social media cookies
For certain parts of the websites and apps we use cookies from social media or third-parties. You can think of a Google map with interactive directions, a 'like' button from Facebook or the possibility to share information such as articles via social media (Pinterest, Facebook, Twitter, Google+, Linkedin, Youtube). Social media and third-party cookies are mostly placed by the social media websites themselves. When you click on a social media button on our websites or within our apps, a social media cookie is placed. The social media party can recognize your IP address the moment you want to share a part of our websites or apps. For the cookies that the social media parties place and the data they collect with them, we refer to the statements that these parties provide on their own websites. We encourage you to consult the privacy and cookie statements below on a regular basis:
-  Facebook (https://www.facebook.com/policies/cookies/)
-  Google+ / Youtube (https://policies.google.com/privacy)
-  Instagram (https://help.instagram.com/519522125107875)
-  LinkedIn (https://www.linkedin.com/legal/privacy-policy)
-  Pinterest (https://policy.pinterest.com/en/privacy-policy)
-  Twitter (https://twitter.com/privacy)

List of social media cookies Shimano can use on their websites and apps are:

Cookie name: player
Provider: vimeo.com
Expiry: 1 year
Cookie description: Saves the user's preferences when playing embedded videos from Vimeo.

Cookie name: _atuvc
Provider: website
Expiry: 13 months
Cookie description: Updates the counter of a website's social sharing features.

Cookie name: _atuvs
Provider: website
Expiry: Session
Cookie description: Ensures that the updated counter is displayed to the user if a page is shared with the social sharing service, AddThis.

Cookie name: at-lojson-cache-#
Provider: website
Expiry: Persistent
Cookie description: Used by the social sharing platform AddThis.

Cookie name: di2
Provider: addthis.com
Expiry: 1 year
Cookie description: Unknown

Cookie name: loc
Provider: addthis.com
Expiry: 13 months
Cookie description: Geolocation, which is used to help providers determine how users who share information with each other are geographically located (state level).

Cookie name: mus
Provider: addthis.com
Expiry: 1 year
Cookie description: Unknown

Cookie name: ouid
Provider: addthis.com
Expiry: 1 year
Cookie description: Unknown

Cookie name: uid
Provider: addthis.com
Expiry: 1 year
Cookie description: Creates a unique, machine-generated user ID. AddThis, which is owned by Clearspring Technologies, uses the user ID to make it possible for the user to share content across social networks and provide detailed statistics to various providers.

Cookie name: uvc
Provider: addthis.com
Expiry: 13 months
Cookie description: Detects how often the social sharing service, AddThis, encounters the same user.

Cookie name: vc
Provider: addthis.com
Expiry: 1 year
Cookie description: Used by the social sharing platform AddThis.

Cookie name: xtc
Provider: addthis.com
Expiry: 13 months
Cookie description: Registers the user's sharing of content via social media.

Cookie name: aka_debug
Provider: akamaized.net
Expiry: Session
Cookie description: Unknown

Targeted advertisement cookies
With (targeted) advertisement cookies we keep track of how many and which advertisements you have seen from Shimano and / or third parties that are shown via our websites and apps. We do this so that we can make you the most relevant offers and content. This involves advertisements on our websites, in our apps and on external websites.

List of advertisement cookies Shimano can use on their websites and apps are:

Cookie name: collect (pixel)
Provider: google-analytics.com
Expiry: Session
Cookie description: Used to send data to Google Analytics about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels.

Cookie name: r/collect (pixel)
Proivder: doubleclick.net
Expiry: Session
Cookie description: Unknown

Cookie name: fr
Provider: facebook.com
Expiry: 3 months
Cookie description: Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.

Cookie name: impression.php/# (pixel)
Provider: facebook.com
Expiry: Session
Cookie description: Used by Facebook to register impressions on pages with the Facebook login button.

Cookie name: tr (pixel)
Provider: facebook.com
Expiry: Session
Cookie description: Unknown

Cookie name: _kuid_
Provider: krxd.net
Expiry: 179 days
Cookie description: Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads.

Cookie name: bkdc
Provider: bluekai.com
Expiry: 179 days
Cookie description: Registers anonymized user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimizing ad display based on the user's movement on websites that use the same ad network.

Cookie name: bku
Provider: bluekai.com
Expiry: 179 days
Cookie description: Registers anonymized user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimizing ad display based on the user's movement on websites that use the same ad network.

Cookie name: IDE
Provider: doubleclick.net
Expiry: 1 year
Cookie description: Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

Cookie name: RUN_ID
Provider: rundsp.com
Expiry: 3 months
Cookie description: Unknown

Cookie name: SEUNCY
Provider: semasio.net
Expiry: 179 days
Cookie description: Registers a unique ID that identifies the user's device for return visits.

Cookie name: TapAd_DID
Provider: tapad.com
Expiry: 2 months
Cookie description: Used to determine what type of devices (smartphones, tablets, computers, TVs etc.) is used by a user.

Cookie name: steps_segment
Provider: website
Expiry: 1 year
Cookie description: Stores the user’s segment preferences.

Cookie name: TapAd_TS
Provider: tapad.com
Expiry: 2 months
Cookie description: Used to determine what type of devices (smartphones, tablets, computers, TVs etc.) is used by a user.

Cookie name: TapAd_TTD_SYNC
Provider: tapad.com
Expiry: 2 months
Cookie description: Unknown

Cookie name: TDCPM
Provider: adsrvr.org
Expiry: 1 year
Cookie description: Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads.

Cookie name: TDID
Provider: adsrvr.org
Expiry: 1 year
Cookie description: Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads.

Cookie name: test_cookie
Provider: doubleclick.net
Expiry: Session
Cookie description: Used to check if the user's browser supports cookies.

Cookie name: wisepops
Provider: website
Expiry: 236 months
Cookie description: Unknown

Cookie name: wisepops_session
Provider: website
Expiry: Session
Cookie description: Unknown